I could start by saying something like
“I’m an accomplished New York-based and US Permanent Resident Brazilian (Group, VP, SVP) creative director, writer, and storyteller with 15+ years of experience and a proven track record of successful leadership roles at DDB Group, Naked Communications, Dentsu, A-LAB/Artplan, and Tribal Worldwide, making sure every piece of work not only stands out – but also stands for something.
Throughout my career, I’ve been working with #1 global brands like Uber, Google, Natura, Novartis, Aché, Genomma Lab, Ford, Netflix, Twitter, Samsung, Oreo, Adidas, TikTok, Citroën, Merck, Heineken, KLM Airlines, Boehringer Ingelheim, Astra Zeneca, and the list goes – and grows – on and on.”
Instead, I’m gonna ask— How you doing today?
WORK EXPERIENCE
_W+T/VML NY, Health@WPP US, Gale, Edelman NA – Dec, 2023 ~ Current // contracts and projects – Group Creative Director, Creative Director, VP Creative Director, SVP Creative
_StripedCoffeeChair New York – Aug, 2023 ~ Current // Indie Creative Director
_A-LAB, Artplan Group – Jan, 2022 ~ Jul, 2023 // Group Creative Director and Head of Creative
_Broders Films, Techs and Arts – Oct, 2019 ~ Jan, 2022 // Multiplatform Creative Director
_Malabar Films – Nov, 2017 ~ Sep, 2019 // Executive Creative Director and (sometimes) Executive Producer
_Tribal Worldwide + Salve DDB – Jul, 2015 ~ Nov, 2017 // Creative Director, ACD and Head of Copy
_Lov Dentsu – Mar, 2014 ~ Jun, 2015 // Associate Creative Director and Head of Copy
_Naked Comms – Jun, 2010 ~ Mar, 2014 // Senior Copywriter and Associate Creative Director
SKILLS
creative direction / empathetic leadership / copywriting / concept building / film directing / immersive storytelling / refined craft / team management and building / talent mentoring / screenwriting / DE&I / strategic and innovative thinking / clear communicator / client relationship and presentations / business development / digital marketing / cinematography / showrunner / design thinking / trend and cool hunting / emerging technologies / fashion, beauty and pharma comms / healthcare and wellness / entertainment / RFPs and pitching ideas
EDUCATION
Anhembi Morumbi University, Laureate International // MBA - Trends and Innovation, Postgraduate Degree, Digital Games, and College Degree, Marketing
NFTS London, International Cinema Academy, AIC // Film Directing, Screenwriting, Character Development, and Showrunner
CLIENTS
Natura / Uber / Ford / Google / Netflix / KLM Airlines / Heineken / Sony / Citroën / Barilla / Panasonic / Snickers / VISA / Mondeléz - Oreo and Club Social / Samsung / Adidas / Yahoo! / Bradesco Bank / Bacardi / Toyota / Grey Goose Vodka / Deezer / Telefônica / Honda / AB-Imbev / Bridgestone / Firestone / Whirlpool / Ayrton Senna Institute / PicPay / Turner / Novartis / Aché / Genomma Lab / Nissin - Cup Noodles / HDI Insurance / Argonne Lab / Twitter / TikTok / Oi Telecom / Old Parr Whiskey / Bayer / Boehringer Ingelheim / Astra Zeneca / Merck
VOLUNTEER WORK
As a Global Creative Mentor, I've been collaborating with Garage Stories®, leveraging emerging technologies to solve healthcare, wellness, social and education-related problems, such as:
STORIES X FUTURE // HACK THE PLANET (And Humans' Health) // HACK THE HOSPITAL, 5G Transatlantic Lab Boston, Barcelona // GS FOR GOOD
Cezar Coscelli, trying hard to look cute.