360º of immersive joy.
It all started with the launching of the brand-new Ford Territory. We - from Broders Interactive - partnered up with VMLY&R's CX and UX Strategy and Ford's talented teams to create a powerful, compelling, and useful tool that ended up embracing all their vehicle models.
As a completely responsive platform (accessible on mobile, desktop, tablet and even VR devices), the 360 Guide allows Ford vehicle owners (and potencial buyers) to immerse in each and every detail of their new car, even before it arrives, building great expectations towards it and also educating them on every new great technological feature (soon-to-be) at hand.
The project started here in Brazil, but due to its huge success (both inside Ford and with our target audience) it was also launched in Argentina. And right now it is becoming a global project, with plans to be launched in countries like Australia, South Africa, Thailand… just to name a few.
Client: Ford
Agency (Strategy and UX): VMLY&R BRAZIL
Production Company: Broders Interactive
Directors: Cezar Coscelli and Bruno Pedroza
Editor: Vitor Furlan
Art: Studio Rufus
Motion Design: Fluído Filmes
Audio Production Company: Ritmika Audio Arts
Producer and Composer, Sound Design: Maestro Henrique Tanji
Executive Producers: Clara Gattone, Rodrigo Furlan
Special thanks to: Leticia, Talita, Naruê, Fabiano (VMLY&R), Leandro, Alida, Elton (Ford), Thomas (360º pic).
My role: co-direction, immersive videos scriptwriting, co-creative direction