Be the first KLM fan to complete this unforgettable journey around the world and win the trip of a lifetime.
A huge partnership between 4 world-class brands: KLM Airlines, Heineken and Accor Hotels, proudly put together by Naked Brasil.
A real-time - using actual flights - experience.
Participating was very easy: you just had to complete the trip between these five amazing cities (Amsterdam, Bali, Singapore, Berlin, and Rio de Janeiro) in the shortest time possible.
Flights between cities were due in real-time. Participants could invite their friends to a toast (with Heineken, of course!) to boost their flights.
By the end, the participant who finished it in less time won a free - and unforgettable - trip to visit these five marvelous cities with their chosen plus one.
In only 14 days, KLM and Heineken fans have created 811.646 real-time trips.
Agency: Naked Brasil
My role: concept, ACD, creative idea
Credits: Bottas, Luiz Vicente (creatives), Valcir (art direction), Lorena (copywriting)
