There’s a huge chance you don't like something. At least until trying it the right way.

It happens a lot with food, and the same thing was happening with sedan vehicles, especially in Brazil. With that in mind, Citroën invited Chef Henrique Fogaça - one of the most awarded Brazilian Restauranters - and famous for bringing a classy and sophisticated personal touch to ordinary ingredients - to change people's perceptions. For good.

In the same afternoon, 3 guests were surprised twice: Chef Henrique would create an exclusive dish with something they didn't like as the main ingredient, and then they would be taken for a test drive in a brand new soon-to-be-launched Citroën sedan vehicle.

The results: 3 gourmands were delighted with incredible dishes, and also converted to sedan lovers… thanks to Citroën.

My role: screenwriter, associate executive producer

Credits: Albert, Ana, Soban, Gustavo, BETC (agency), OATH (content and media partner)