There’s a huge chance you don't like something. At least until trying it the right way.
Have you ever wondered about how many people say they don't like something even before they try it?
It happens a lot with food, and the same thing was happening with sedan vehicles, especially in Brazil. With that in mind, Citroën invited Chef Henrique Fogaça - one of the most awarded Brazilian Restauranters - and famous for bringing a classy and sophisticated personal touch to ordinary ingredients - to change people's perceptions. For good.
In the same afternoon, 3 guests were surprised twice: Chef Henrique would create an exclusive dish with something they didn't like as the main ingredient, and then they would be taken for a test drive in a brand new soon-to-be-launched Citroën sedan vehicle.
The results: 3 gourmands were delighted with incredible dishes, and also converted to sedan lovers… thanks to Citroën.
My role: screenwriter, associate executive producer
Credits: Albert, Ana, Soban, Gustavo, BETC (agency), OATH (content and media partner)
