Now, every Oreo fan can feel how great it is to create and produce their favorite ads.

“The Making Of” video #1

Oreo is the most loved cookie in the world, so it’s only natural that people feel curious about “how the heck do you guys come up with such lovely ideas?”. So  we decided to turn our fans into fun experts.

To do so, we took the 4 most engaging posts on Oreo’s FB page and “imagined” the story behind them. 

Our passionate fanbase went crazy and loved the videos. And now they’ll have the chance to tell stories along with us, helping us to create 4 more insanely cute videos  ; )

“The Making Of”

Videos #2, #3 and #4

Oh, and btw – the 4 IG posts that started it all 👇🏻

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Agency: Lov - Dentsu
My Role: Associate Creative Director, Head of Copy
Credits: Sophia, Felipe (creatives),  Erica (ACD and Head of Art), Gustavo, Sara