A chance to mess with your hipster friends. Even if you're not a smart-ass art director.
It all started when Carla sent me a fake lineup of the Lollapalooza fest she saw on Facebook. I instantly said: "Why won't we create a tool for regular people - and not just art directors who have skills to use Photoshop - to mock their friends too?"
That was it. We gathered a bunch of good naked people, and the next day, it was working. But we were worried that the official Lollapalooza people would not see it as the joke it was meant to be.
Well, guess what? They loved it so much that they asked us to advertise the idea on their official social media channels.
The fans loved it, too, and started creating and sharing thousands of fake lineups with their friends. There were more than 6,000 lineups in the first two days.
Agency: Naked Brasil
My role: concept, idea, copywriting, associate creative director
Credits: Carla (partner in crime), Bruno (art direction), Murilo, Larissa, Victor Hugo and Fon (Naked Lab)
