Hearing about a fulfilled dream is great. But watching it happen can inspire life-changing actions.

At the end of the day, achieving our dreams is basically what keeps us moving.

It goes for you, for me... and especially for Uber Drivers.

Well, hearing about a dream that came true is one thing. But watching it happen as we speak is a whole different - and powerful - thing.

So we’d love to share... dreams in the making.

WHAT?

A series of audiovisual social-driven content that presents Uber Drivers achieving their dreams in real-time.

HOW?

We’ve invited a cool Creator to ride with Uber Drivers and capture the dopest content while interacting with them.

WHEN?

The Season 01 of our series premiered in July, aka Driver’s Month. Specifically on the 25th, Driver’s Day.

WHY?

To elevate Earners and to make them feel not only loved BUT ESPECIALLY capable of achieving their dreams by driving with Uber, as the real protagonists of their own stories.

Season 01 episodes:

— Click/tap the images to watch each video on Instagram

We had one episode based on each of the 5 campaign clusters: young students, retired folks, housewives, entrepreneurs, and unemployed people.

In addition, we had tons of sharp satellite content (such as short pills, gifs, boomerangs, SMS and Whatsapp messages, and photos), expanding not only the reach but also the impact of our series.

We also had a female Creator - Noemia, a talented star from the acclaimed collective “Porta dos Fundos” - as our hostess, portraying a woman feeling safe and comfortable during Uber Rides.

After all... that’s what folks say, right?

SHOW, DON’T TELL.

Agency // A-LAB (Artplan Group)

Client // Uber Brazil

Credits // Samira, Glau, Rica, Allan, João, Teca, Matheus, Fabinho, Clara, Nanda, Rafa, Lari

Special Credits // Vitor and Iza

My Role // Concept, Creative Direction, storytelling, screenwriting

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